PRIVACY POLICY

1. Data Controller Identification

This Privacy Policy governs the processing of personal data collected through the website altacadence.info. The designated Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 is:

2. Categories of Information Processed

Alta Cadence processes data strictly necessary to fulfill institutional communication, research inquiry management, and technical platform optimization:

• Inquiry & Contact Telemetry: Full name, institutional affiliation, official email address, telephone number, and the specific substance of submitted research requests.
• Biomechanical Interface Inputs: Cadence parameters, height estimations, and target running paces entered into the on-page calculation module. These figures are evaluated ephemerally in-session and are not persistently bound to individual identifiers without explicit form submission.
• Technical Infrastructure Logs: IP address, browser user-agent, operating system, timestamp of access, and referral URLs required for cyber-security defense and network integrity.

3. Lawful Bases for Processing

Processing operations conducted by Alta Cadence are justified under the following Article 6 UK GDPR provisions:

• Consent (Art. 6(1)(a)): Explicit consent provided upon submitting an inquiry form or selecting non-essential cookie permissions.
• Contractual Performance (Art. 6(1)(b)): Necessary steps taken at the request of the data subject prior to entering into a research trial or specification agreement.
• Legitimate Interests (Art. 6(1)(f)): Protecting our digital infrastructure from malicious automated requests, spam exploitation, and structural server failure.

4. Retention and Erasure Standards

Inquiry transmissions and correspondence logs are retained for a maximum period of twenty-four (24) months from the date of final communication, after which records are permanently purged or irrevocably anonymized for aggregate statistical research.

5. Data Subject Entitlements

Under UK and European data privacy statutes, you maintain fundamental statutory rights regarding your personal records:

• The right to obtain confirmation and copies of personal data held (Right of Access).
• The right to request immediate correction of inaccurate records (Right to Rectification).
• The right to mandate erasure of data where processing grounds no longer apply (Right to be Forgotten).
• The right to restrict or object to specific processing channels.
• The right to lodge a formal complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

6. Exercising Your Rights

To execute any statutory entitlement, contact our Data Protection Liaison at [email protected] or submit a formal letter to 14 Berkeley Square, Mayfair, London W1J 6BL. Requests are resolved within thirty (30) calendar days without fee.